As you age, not only does collagen in your skin becomes damaged but your skin also produces less collagen, causing skin to lose elasticity and firmness. To help visibly firm skin feel, look for skincare formulas that plump skin and help it appear firmer. Wear a daily sunscreen to help defend skin from the harmful effect of the sun which can cause damage to collagen resulting in a gradual loss of skin elasticity and firmness.

Whilst age and genetics can impact the way the skin looks, UV exposure is one of the main causes of premature skin ageing. This can cause skin to lose firmness and leave the skin looking saggy.

Within skincare, formulas containing enough Vitamin C can contribute to help visibly reduce the appearance of fine lines and wrinkles. Formulas containing sufficient amount of Retinol may help skin appear firmer. While a moisturizer or serum with adequate size and amount of Hyaluronic Acid can help retain moisture to visibly plump skin for a smooth appearance.

Using a Vitamin C Serum such as our Powerful-Strength Line-Reducing Concentrate can help visibly firm skin while also helping to reduce the appearance of fine lines and wrinkles. If your skin is starting to lose elasticity and firmness, look for an effective, multi-targeted Moisturiser like our Super Multi-Corrective Cream that can help hydrate skin while helping skin look and feel firmer. In addition to your regular skincare routine, use a firming facial mask, our Ginger Leaf & Hibiscus Firming Mask is formulated to help visibly firm skin.